Case Study

VerdeHaus SEO Case Study:

Ranking a Sustainable Kitchen Store from Scratch

Project Overview

VerdeHaus is a sustainable kitchen e-commerce brand. The store started with no blog, no indexed pages, and no SEO structure. My goal was to build a fully optimized Shopify store with collections, product SEO, blog content, and internal linking; all designed to be indexed and ranked on Google organically.

Problems I Identified

• The store had 0 indexed URLs in Google

• No blog content or keyword strategy

• Collections and products had no meta titles or descriptions

• Site structure wasn't SEO-friendly

• Internal linking was missing

Actions I Took (What I Did)

• Keyword Research

Used low-difficulty, long-tail keywords targeting eco-friendly kitchen tools. Created a keyword map to guide blog and collection structure.

• Product Page Optimization

Wrote optimized product titles, meta descriptions, and alt text. Added unique, SEO-friendly descriptions focused on user intent.

• Blog Strategy

Created content targeting informational + buyer keywords. Used internal links to products and collections. Manually indexed via GSC.

• Internal Linking System

Linked blog > product > collection > homepage to create crawlable paths. Used relevant anchor texts for topical SEO flow.

• Technical SEO

Connected GSC. Submitted sitemap. Manually indexed blog and collection pages. Ensured each page had a unique meta setup.

Tools I Used

•  Project executed over 10 days

•  Indexed pages achieved within 48 hours

•  SEO system now in place for scale

VerdeHaus now has a solid SEO foundation: indexed product, blog, and collection pages, internal linking pathways, keyword targeting and consistent organic impressions. This case study proves my ability to plan and implement a full SEO system for new or unoptimized e-commerce stores.