Every SEO campaign starts with knowing what your ideal customers are searching for. I identify low-competition, high-intent keywords across blogs, products, and collections using tools like Google Search, Ubersuggest, and competitor analysis.

Goal: Find keywords that real people are typing into Google. 

I check for crawlability, site speed, broken links, mobile responsiveness, and indexation issues. Without a solid technical foundation, even the best content won’t rank. 

 Tools: Google Search Console, Screaming Frog, PageSpeed Insights 

 I map out keyword-driven collection pages (e.g. "Reusable Kitchen Towels" instead of just "Kitchen") and optimize their meta titles, URLs, and internal links for clarity and SEO.

Why it matters: Collections rank easier than product pages they help Google understand your site’s structure 

I optimize product titles, descriptions, image alt text, and URLs with relevant keywords without sounding robotic. I also ensure structured data (schema) is set up properly for rich snippets. 

Bonus: I improve SEO and conversion, better descriptions = more sales. 

I create blog content around long-tail keywords that answer real customer questions and drive evergreen traffic. Each blog links to relevant products and collections for SEO and user flow.  

Example: “Are bamboo kitchen utensils safe?” ls  internal link to bamboo spoons.

I connect blogs, collections, and products together using smart internal links. This helps Google crawl the site faster and spreads page authority across your pages.

 Think of it as a web, not a tree. 

I manually inspect and submit important pages to Google Search Console, monitor for crawl errors, and track impressions, clicks, and ranking growth over time 

 Results are monitored weekly to see what’s working.